Can't beat them - join them!

Occasional newsletter June 2006

 

There's no escaping from the soccer, so how about turning it to your possible advantage!

As England are guaranteed a place in the next round of the World Cup after winning on Thursday, Bedford will be celebrating its cultural diversity with a special soccer promotion.
  “Come around to our town” and those wearing a national soccer shirt will be in with a chance of a prize if spotted by a Bluecap town guide. 

You need not be wearing an England shirt but any one of the World Cup 32 national football shirts to be given a “yellow card”  by a Bluecap.

Entrants go through to the next round of the contest, a prize draw, where there are 32 prizes ranging from a Plasma Screen TV or premiership football tickets to local shopping vouchers.

The promotion has been organised by the BedfordBID, a pioneering organisation through which businesses pay a levy to raise £500,000 a year to finance activities to put the town on the map.

Said Executive Director Mo Aswat:

“People say you cannot get away from the World Cup so we thought if you can't beat ‘em join ‘em and let's have a promotion which celebrates the multiculturalism of the town. We have more than 100 different nationalities here and expect people to be wearing their national shirts as the competition heats up".

PS Argentine did pretty well with a 6-0 win, whereas though England has won both matches I'm not going to bother to keep the recordings. Having been born in Argentina I have dual loyalties!

 

Robert Leggat